The Center
at Belvedere

After undergoing a rebrand and building a new facility, Virginia’s first accredited senior center needed a signage system that would highlight its new visual identity and draw attention to key amenities, destinations, and displays.

Honoring an Essential Resource

Founded in 1960, The Center at Belvedere currently serves 2,000 members and hosts more than one hundred programs every week. The Center offers seniors crucial resources for social engagement, physical well-being, civic involvement, creativity, and education. Our wayfinding signage integrates seamlessly with the new architecture and interior design, advances the facility’s visual brand throughout the site, recognizes donors and encourages continued support, and uses contrast and scale to create highly legible messaging.

Budget Conscious Sophistication

As a community-supported project, it was vitally important for all design elements to stay consciously within the established budget. Maintaining a strong awareness of the budget without compromising on design, our goal was to make sure the signage felt custom-made and sophisticated, with a focus on intuitive clarity and accessibility, integration into the branding and environment, and visual refinement.