Allianz Amphitheater at Riverfront
Richmond’s industrial past shapes a signage and placemaking system designed for a new riverfront destination.
We developed a signage family that draws from the site’s industrial history, bringing a consistent visual language to wayfinding, entrances, sponsorship, and gathering spaces.
Client
IMG Events
Location
Richmond, VA
Markets
Collaborators
The signage program balances permanent identification with the changing needs of a live entertainment venue. A primary site monument creates a memorable arrival moment, while processional signage is positioned to leave room for gathering. Programming banners and changeable sponsorship elements add flexibility as the venue evolves.
Industrial-inspired details give wayfinding signs a visual connection to the historic riverfront site.
A large site monument creates a distinct arrival point and space for visitors to gather.
Changeable sponsorship signage and concert banners accommodate the venue’s evolving programming.
