VCU Basketball
Development Center
Custom graphics and signage throughout the Basketball Development Center brought the VCU brand and the energy of the basketball program to life for players, recruits, and visitors.
Client
Virginia Commonwealth University
Architect
VMDO Architects
Production & Fabrication
Advent
Location
Richmond, VA
Scope
Signage, Environmental Graphics
Celebration of Success
After the VCU men’s basketball team reached the 2011 NCAA Final Four, it brought national attention to both the program and the university. Four years later the program had gained enough traction and support to open a new development center for both the men’s and women’s basketball program.
Community Supported Team Pride
The signage and graphics package begins at the front door with exterior building branding and signage that can be seen from Broad Street, acknowledging the importance of the building and the basketball programs to the school and community. After entering the building, visitors are introduced to the essence of the program’s brand through a visually immersive lobby. Integration of the brand and a sense team pride continues as visitors move throughout the building.
Activating the Brand Identity
Graphics provide a visual story of the Rams basketball programs by highlighting key moments and players in recent history inside every major space. Interweaving brand and signage details, the graphics package embodies the excitement and momentum of the men’s and women’s basketball programs to recruits and players.
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