Southwood Community Branding

The Southwood community is undergoing a resident-led community redevelopment. The neighborhood needed a brand identity that felt representative of the existing community and its aspirations. 

 


Client
Habitat for Humanity of Greater Charlottesville

Location
Charlottesville, VA

Scope
Brand Identity

 
 
A dark green graphic with a yellow and orange graidient design element and the words "We're glad you're here"

Shared Vision

In order to authentically update Southwood’s branding, the design team worked closely with Habitat for Humanity of Greater Charlottesville’s Community Engagement staff and Southwood Community Member decision-making groups throughout the process.

 
 
An animated graphic with a simplified bicycle icon rolling through a neighborhood
Two tree icons over a green to yellow gradient background
A mailbox icon over an orange to yellow gradient background
Three leaf icons over a green to yellow gradient background
 
 

Start of a New Season

Through a series of collaborative resident design meetings, community leaders selected classic typography and a nature-inspired color palette. An updated logo features interlocking leaves that symbolize new beginnings and reflect a diverse and united community.

 
 
A large capital letter A and lowercase letter a in the font Big Caslon over a dark green background
Different colored dots in pink, yellow, green, white and gradient color studies over a dark green background
 
 

A Lasting Identity

A simple set of brand guidelines allows community stakeholders to maintain an effective and ongoing visual identity.

 
 
Five pages from the Southwood Brand and Usage guidelines with descriptions and instructions of how to use the logos, symbols, and colors of the brand
 

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