Guidelines & Strategic Plans
Thoughtful guidelines make it easier to keep a project or campus consistent, even as the spaces change over time.
Strategic plans and guidelines establish a clear framework for wayfinding and signage, particularly for projects that will happen in phases. They give teams a shared reference for what to implement now, what can come later, and how future additions should fit into the larger system.
Services Include
Signage Design Guidelines
Signage Strategic Plans
Signage Phasing Plans
Consistency for Future Projects
A strategic plan gives future projects a clear starting point. Established standards make it easier to add signage and graphics without having to rethink the system each time.
Specialized Higher Education Experience
University and college campuses often have long-term planning already underway. Our experience with higher education helps us develop signage recommendations that fit within larger campus and architectural plans.
Phasing Recommendations
A strategic plan can lay out what should happen first, what can wait, and what each phase is likely to cost. This can make funding conversations and project planning much easier.
Informed by User Feedback
Signage guidelines affect many different groups, from designers and planners to faculty, facilities teams, and visitors. We facilitate focused user group conversations to understand what matters most to each group before developing design standards, helping ensure the guidelines work for the people who will use and maintain them.
Design Guidelines & Tools
We provide a clear Design Guidelines PDF that documents the process, methodology, and standards for the project. Reports throughout the process help close feedback loops, while sign type templates make it easier to apply the standards consistently to future signage.